McDonald’s Community Shield 2021 Signed Merchandise Promotion Terms and Conditions

These are the rules for the McDonald’s Community Shield 2021 Signed Merchandise Promotion (the “Promotion”) (“the Rules”):

1. The Promotion is promoted by McDonald’s Restaurants Limited, 11-59 High Road, East Finchley, London, N2 8AW (“McDonald’s”) and is subject to these Rules. By participating in the Promotion, each entrant agrees to be bound by these Rules. 

2. The Promotion is open to entries from UK (including Northern Ireland) residents aged 18 and over. 

3. The following are not eligible to participate: 

a. employees of McDonald's, McDonald's franchisees and employees of McDonald's franchisees and their immediate families;

b. employees of any company responsible for redemption of prizes or for supplying prizes for the Promotion and their respective franchisees, subsidiaries, agents and advisors; 

c. other persons assisting with this Promotion or otherwise professionally connected with the Promotion; or 

d. any person entering via an agent or using the services of or which is an entity carrying on the business of entering (or advising on entering) prize promotions.

4. The Promotion consists of prize draws detailed in clause 10 below. 

5. Entries for the prize draws open at 00:01am (BST) on Thursday 5th August 2021. The closing date for all draws is 23:59pm (BST) on Tuesday 31st August 2021 (the "Closing Date"). Entries must be received by McDonald’s by no later than the Closing Date to be entered into the draw. Entries received after the Closing Date will be void.

6. To enter the Promotion, entrants must complete the entry form at

7. The Promotion is free to enter and no purchase is necessary.

8. McDonald’s reserves the right to validate any claim and may ask for proof of identity and/or address and/or age. 

9. All entries must be made directly by the person entering the Promotion.  Entries made using methods such as a computer macro, a script or the use of automated devices or processes are not allowed and all such entries will be disqualified. McDonald’s is not responsible for changes in entrants' postal address or e-mail addresses.

10. The Promotion consists of the chance to win one of the following prizes:

a. one (1) of two (2) Manchester City F.C. shirts signed by members of the Manchester City F.C. 2021 FA Community Shield final matchday playing squad (“Manchester City Prize”); 

b. one (1) of two (2) Leicester City F.C. shirts signed by members of the Leicester City F.C. matchday squad 2021 FA Community Shield final matchday playing squad (“Leicester City Prize”); and

c. one (1) of six (6) 2021 FA Community Shield final matchday balls (“Matchday Ball Prize”).  

each one of the above is a “prize” and shall together be referred to as the “prizes”

11. Entrants must elect to enter either the prize draw for either the Manchester City Prize or the Leicester City Prize. Entrants can only enter one (1) prize draw. Entries for both prize draws by the same entrant will be voided. 

12. If entrants fail to win either a Manchester City Prize or a Leicester City Prize, all other entrants will be automatically entered into a prize draw for the Matchday Ball Prize.

13. McDonald’s provides no guarantees in respect of:

a. the style or size of the shirt available in connection with the Manchester City Prize and Leicester City Prize. The shirt will be provided as is to McDonald’s by Manchester City F.C. and Leicester City F.C.;

b. the number of signatures on the shirt available in connection with the Manchester City Prize and Leicester City Prize. The shirt will be provided as is to McDonald’s by Manchester City F.C. and Leicester City F.C.; 

c. the identity of the players who sign the shirt that is available in connection with the Manchester City Prize and Leicester City Prize. The shirt will be provided as is to McDonald’s by Manchester City F.C. and Leicester City F.C.; and

d. that any of the balls available in connection with the Matchday Ball Prize will have been actually used in-play during the 2021 FA Community Shield final. 

14. Each prize will have its own draw. In total there will be ten (10) draws.

15. Reserves may also be drawn which will only be capable of being redeemed if the original winner does not redeem their prize and/or McDonald’s cannot validate their entry and/or the entry is voided in any way. The provision of reserves does not imply any obligation on McDonald’s to re-award any prize-claim that has lapsed or become void for any reason. 

16. The entrant may enter all prize draws but can only win one prize in this Promotion. Should an entrant win a prize, entries by the entrant for the other prize draws will be voided. 

17. The winners will be selected on 1st September 2021 Winners will be notified (by e-mail) not later than twenty-one (21) days of the Closing Date (the “Notification Email”). Winners must confirm all relevant details required by McDonald’s within seventy-two (72) hours of such Notification Email in order to redeem the prize. If a prize fails to redeem the prize in accordance with this clause 17 and/or the Rules and/or any of McDonald’s other instructions in connection with the redemption of the prize, McDonald’s reserves the right (in its sole discretion) to rule the entry and related prize void and invalid to select another potential winner. McDonald’s will within twenty-eight (28) days of a winner’s redemption of the prize in accordance with this clause 17 arrange for delivery of the prize to the winner’s residential address (as provided). 

18. The winners will be selected at random from all valid entries received by the Closing Date for the draw. The draw will be made from all valid entries at random under independent supervision or via a computer programme producing a verifiably random draw.

19. There is no cash alternative and the prize is not transferable. McDonald's may substitute a product deemed to be an appropriate replacement and of equal or greater value in the place of any of the prizes. 

20. All entries and any related material must be free from sexist, racist, defamatory, obscene, anti-religious, homophobic, bullying, harassing, violent, sexual or otherwise unacceptable content in the sole opinion of McDonald’s. McDonald’s reserves the right to review, edit, alter or remove any entry in its sole discretion, which does not comply with these Rules or which it reasonably believes does not comply with these Rules.

21. McDonald’s reserves the right to exclude any entries which it believes to be fraudulent or based on misconduct, or if, in its reasonable opinion, it considers that there is a significant risk that the entrant may bring the McDonald’s brand into disrepute.

22. McDonald’s reserves the right to amend, terminate or temporarily suspend the Promotion if, in its absolute discretion, it considers it necessary to do so. McDonald’s shall not exercise this right unreasonably.

23. No responsibility will be accepted by McDonald’s for incomplete, invalid or illegible entries and these will be declared void in the sole discretion of McDonald’s.

24. If using a computer and/or internet-access which is not owned or paid for by the entrant, the entrant is reminded to get the owner's permission before entering. McDonald’s will not be liable for any internet or mobile connection or other charges incurred in entering the Promotion.

25. To the fullest extent permitted by applicable law (but not otherwise) McDonald's and its agents and/or commercial partners assume no responsibility and are not liable for: (i) the accuracy or otherwise of any prize description or illustration; (ii) (where applicable) the non-availability, loss, late receipt or damage of any text, prize-claim, prize or notification or other communication and whether by reason of mobile-telephone network-operator error or other problem, failed or corrupted transmission, handset failure (including full or unserviceable inbox) or otherwise; (iii) (other than those warranties or conditions implied by statute and which cannot be excluded) any representation, warranty, condition or guarantee in respect of a prize; or (v) any taxes, fees, charges or other costs which winners may be required to pay in connection with a prize, (save to the extent expressly accepted by McDonald's in the rules). Nothing in these terms and conditions will limit the McDonald's' liability for death or personal injury caused by its negligence or for fraud, or any other liability which cannot be excluded or limited under applicable law. This does not affect entrants' statutory rights.

26. McDonald’s does not guarantee continuous uninterrupted access to the Site. Numerous factors outside the control of McDonald’s may interfere with the operation of the Site. No responsibility will be accepted for any technical or other difficulties in entering or any entries delayed or corrupted.

27 McDonald's will process all personal data in accordance with McDonald's privacy policy, in particular McDonald's: (i) will not collect more of the entrant's personal information than needed for the purpose of administering and analysing this Promotion (including carrying out security checks as stated) and for posting features on its website which are informed by one or more entry-submissions; and (ii) will only use the entrant's personal information for those purposes (and such use may include transferring the entrant's and nominee’s personal information to McDonald's respective associates (e.g. The Marketing Store) and / or any third-party fulfilment company on behalf of McDonald's behalf for the purposes of distributing the prizes for McDonald's Promotions). McDonald's retain entrant's data for 28 days and a winner's data for a maximum of three months. In addition to the foregoing, McDonald's may process further information relating to entrants to the extent they separately receive communications from McDonalds and / or have opted in receiving marketing messages (in which case personal data will be sent to McDonald's third party providers such as Armadillo and/or Alchemetrics for sending newsletters). Any such processing shall be in accordance with McDonald's privacy policy.

28. Any enquiries about personal information held by McDonald's, including any request for deletion of personal data, may be made by contacting the Customer Services number which is notified on the Contact Us section of UK.

29. Subject to clause 29 and 30 and without prejudice to McDonald's data protection obligations under relevant law, McDonald's shall make available, upon receipt of a written request to our Customer Services team at for UK the winner(s) surname and county or such other information McDonald's deems necessary. 

30. Entrants to the Promotion shall, at or before the time of entry, have the right to object to all or some of their personal information being made available in accordance with clause 28. You can object by contacting our Customer Services team at for UK.

31. Without prejudice to clause 29 and 30 above, McDonald's shall provide the information set out in clause 28 upon request from the Advertising Standards Authority.

32. These Rules shall be exclusively governed by and construed in accordance with the laws of England but is subject to the mandatory local law protections for consumers, and the courts of England and Wales will have exclusive jurisdiction in the event of any dispute. 


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