McDonald’s Mr. Men™ and Little Miss™ Happy Meal® Prize Draw 2021 Promotion Terms and Conditions

These are the rules for the McDonald’s Mr. Men™ and Little Miss™ Happy Meal® Prize Draw 2021 Prize Draw (the “Promotion”) (“the Rules”):

1. The Promotion is promoted by McDonald’s Restaurants Limited, 11-59 High Road, East Finchley, London, N2 8AW (“McDonald’s”) and is subject to these Rules. By participating in the Promotion, each entrant agrees to be bound by these Rules. All communications relating to the Promotion should be addressed to the address as follows: Happy Meal 2021 Prize Draw, 11-59 High Street, London N2 8AW.

2. The Promotion is open to entries from UK (including Northern Ireland) residents aged 18 and over.

3. The following are not eligible to participate:

a. employees of McDonald's, McDonald's franchisees and employees of McDonald's franchisees and their immediate families;

b. employees of any company responsible for redemption of prizes or for supplying prizes for the Promotion and their respective franchisees, subsidiaries, agents and advisors;

c. other persons assisting with this Promotion or otherwise professionally connected with the Promotion; and

d. any person entering via an agent or using the services of or which is an entity carrying on the business of entering (or advising on entering) prize promotions.

4. There are 25 prizes in this Promotion. The Prize for Promotion is one of the 25 bundles consisting of the following five books:

a. Mr Tickle – 50th Anniversary Edition

b. Little Miss Inventor & The Robots

c. Mr. Men Go to School

d. Mr. Men Little Miss: You are Brilliant: Believe in what you can achieve

e. Mr. Calm

f. Little Miss Brave

5. Entries for the prize draw open from 11:00am on 30th September 2021.

6. To enter the Promotion, entrants must:

a. be a UK (including Northern Ireland) resident;

b. be 18 years old or over;

c. be the recipient of a McDonald’s newsletter email to be sent on 30th September 2021 which (at McDonald’s sole discretion) includes an invitation to enter the Promotion and which has been sent to selected, existing subscribers to McDonald’s newsletter-emails (a “Qualifying Newsletter”);

d. enter the draw by clicking the relevant link in the Qualifying Newsletter; and

e. comply with any other eligibility and entry requirements set out in the Qualifying Newsletter (if any) and these Rules.

7. The Promotion is free to enter and no purchase is necessary. There is a limit to one entry per eligible person for the draw.

8. McDonald’s reserves the right to validate any claim and may ask for proof of identity and/or address and/or age and/or compliance with these Rules.

9. All entries must be made directly by the person entering the Promotion. Entries made using methods such as a computer macro, a script or the use of automated devices or processes are not allowed and all such entries will be disqualified. McDonald’s is not responsible for changes in entrants' postal address or e-mail address.

10. The closing date for the Promotion is 23:59pm on 14th October 2021 (the "Closing Date").

11. Entries must be received by McDonald’s by no later than the Closing Date to be entered into the draw. Entries received after the Closing Date will be void.

12. The winners will be selected within 24 hours of the Closing Date.

13. The winners will be selected at random from all valid entries received by the Closing Date for the draw. The draw will be made from all valid entries via a computer programme producing a verifiably random draw.

14. There is no cash alternative and the Prize is not transferable. McDonald's may substitute a product deemed to be an appropriate replacement and of equal or greater value in the place of any of the Prizes.

15. Prize claim notification:

McDonald’s shall send notice to the winner(s) within 30 days of the closing date for entries to the Draw by:

a. email to the address submitted by the entrant at the time of entry, requiring the winner to respond by email with that UK residential address to which the prize is to be sent together with any other information and/or documents which McDonald’s requests;

b. following receipt from each winner of all requested information and the properly and fully completed forms (if any) by the required deadline (or if none, by no later than 7 days after the date of McDonald’s initial notification-email to the winner) and in the required manner, McDonald’s shall within 30 days send the prize by post or courier (as determined by McDonald’s) to the winner.

c. prizes will be awarded for the Draw only on verification by McDonald's that the entrant has complied with the Terms.

16. Please note that no association is to be implied by this Promotion, the Prize-pool or any arrangements in relation to fulfilment of the Prize (including, if appropriate, any ticket provider, event authority or venue authority) between McDonald’s and THOIP.

17. All entries and any related material must be free from sexist, racist, defamatory, obscene, anti-religious, homophobic, bullying, harassing, violent, sexual or otherwise unacceptable content in the sole opinion of McDonald’s. McDonald’s reserves the right to review, edit, alter or remove any entry in its sole discretion, which does not comply with these Rules or which it reasonably believes does not comply with these Rules.

18. McDonald’s reserves the right to exclude any entries which it believes to be fraudulent or based on misconduct, or if, in its reasonable opinion, it considers that there is a significant risk that the entrant may bring the McDonald’s brand into disrepute.

19. McDonald’s reserves the right to amend, terminate or temporarily suspend the Promotion if, in its absolute discretion, it considers it necessary to do so due to circumstances outside its reasonable control. McDonald’s shall not exercise this right unreasonably.

20. No responsibility will be accepted by McDonald’s for incomplete, invalid or illegible entries and these will be declared void in the sole discretion of McDonald’s.

21. Failure of a winner to follow the deadlines and other instructions of McDonald’s at any stage of the Promotion and prize fulfilment process (whether or not communicated via an agent) may result (in McDonald’s sole discretion) in the prize being withheld and the winner’s claim being judged void for all purposes.

22. In the event that any winning entry later proves to be invalid or adjudged void then McDonald’s may re-award the relevant Prize as it sees fit (but shall not be obliged to do so); specifically, the drawing of one or more reserve entries for any draw shall not of itself imply any obligation for McDonald’s to award a prize to a reserve entry should a winning entry become invalid or adjudged void.

23. If using a computer and/or internet-access which is not owned or paid for by the entrant, the entrant is reminded to get the owner's permission before entering. McDonald’s will not be liable for any internet or mobile connection or other charges incurred in entering the Promotion.

24. To the fullest extent permitted by applicable law (but not otherwise) McDonald's and its agents and/or commercial partners assume no responsibility and are not liable for: (i) the accuracy or otherwise of any Prize description or illustration; (ii) (where applicable) the non-availability, loss, late receipt or damage of any text, Prize-claim, Prize or notification or other communication and whether by reason of mobile-telephone network-operator error or other problem, failed or corrupted transmission, handset failure (including full or unserviceable inbox) or otherwise; (iii) (other than those warranties or conditions implied by statute and which cannot be excluded) any representation, warranty, condition or guarantee in respect of a Prize; or (v) any taxes, fees, charges or other costs which winners may be required to pay in connection with a Prize, (save to the extent expressly accepted by McDonald's in the rules). Nothing in these terms and conditions will limit the McDonald's' liability for death or personal injury caused by its negligence or for fraud, or any other liability which cannot be excluded or limited under applicable law. This does not affect entrants' statutory rights.

25. McDonald’s does not guarantee continuous uninterrupted access to the site. Numerous factors outside the control of McDonald’s may interfere with the operation of the site. No responsibility will be accepted for any technical or other difficulties in entering or any entries delayed or corrupted.

26. McDonald's will process all personal data in accordance with McDonald's privacy policy, in particular McDonald's: (i) will not collect more of the entrant's personal information than needed for the purpose of administering and analysing this Promotion (including carrying out security checks as stated) and for posting features on its website which are informed by one or more entry-submissions; and (ii) will only use the entrant's personal information for those purposes (and such use may include transferring the entrant's and nominee’s personal information to McDonald's respective associates (e.g. Armadillo) and / or any third-party fulfilment company on behalf of McDonald's behalf for the purposes of distributing the prizes for McDonald's promotions). McDonald's retain entrant's data for 28 days and a winner's data for a maximum of three months. In addition to the foregoing, McDonald's may process further information relating to entrants to the extent they separately receive communications from McDonalds and / or have opted in receiving marketing messages (in which case personal data will be sent to McDonald's third party providers such as Armadillo for sending newsletters). Any such processing shall be in accordance with McDonald's privacy policy.

27. Any enquiries about personal information held by McDonald's, including any request for deletion of personal data, may be made by contacting the Customer Services number which is notified on the Contact Us section of

28. Subject to clause 26 and 27 and without prejudice to McDonald's data protection obligations under relevant law, McDonald's shall make available, upon receipt of a written request to our Customer Services team at the winner(s) surname and county or such other information McDonald's deems necessary.

29. Entrants to the Promotion shall, at or before the time of entry, have the right to object to all or some of their personal information being made available in accordance with clause 25. You can object by contacting our Customer Services team at

30. Without prejudice to clause 25 and 26 above, McDonald's shall provide the information set out in clause 25 upon request from the Advertising Standards Authority.

31. These Rules shall be exclusively governed by and construed in accordance with the laws of England but is subject to the mandatory local law protections for consumers, and the courts of England and Wales will have exclusive jurisdiction in the event of any dispute.

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