Reindeer Ready Privacy Statement
Last updated: 11th November 2022
The data controller of your personal information is the McDonald’s entity in the jurisdiction where your personal information is collected.
For residents of the United Kingdom, McDonald’s Restaurants Limited (11-59 High Road, East Finchley, London, N2 8AW, UK) collects such data and is the data controller for the processing of your personal information.
For residents of the Republic of Ireland (“ROI”), McDonald’s Restaurants of Ireland Limited (First and Second Floor Office Suites, 14/15/16 Mary Street, Dublin, D01 DH59) collects such data and is the data controller for the processing of your personal information.
For the purposes of this Privacy Statement, “McDonald’s” refers to: (a) McDonald’s Restaurants Limited for residents of the United Kingdom; and (b) McDonald’s Restaurants of Ireland Limited for residents of the ROI.
This Reindeer Ready Privacy Statement describes the personal information practices of McDonald's with respect to information about its customers and others who visit www.reindeerready.co.uk or https://darabe.se/reindeerready/ (together the "Websites"), including the types of personal information McDonald’s collects, how McDonald’s may use this information, and with whom McDonald’s may share it.
Please note this Reindeer Ready Privacy Statement is supplemental to the following McDonald's privacy statements for the UK and the ROI, which more generally describe how McDonald's processes personal information (“General Privacy Statements”).
UK privacy statement: www.mcdonalds.com/gb/en-gb/privacy-policy/full.html
ROI privacy statement: www.mcdonalds.com/ie/en-ie/privacy-policy/full.html
Each of the Websites shall be made available to users in the United Kingdom and the ROI. For any country specific information which McDonald’s needs to share with you, please refer to the applicable country-specific General Privacy Statement above.
1. Information McDonald’s Collect
When you visit any of the Websites and participate in Reindeer Ready Live, The Alternative Christmas List Augmented Reality Christmas Lights filter (the AR Christmas Lights Filter) or The Alternative Christmas List Festive Christmas Card filter (the Festive Card Filter), you may provide certain information to McDonald’s (such as personal details, your image and other information you have chosen to include in your interaction with McDonald’s). McDonald’s may also use automated technology to collect information from your computer system or mobile device when you visit each of the Websites (such as cookies, local shared objects, and web beacons).
McDonald’s may collect information about you from other companies and organisations, including public databases, social media platforms, or third party partners such as analytics or marketing providers. For example, linked sites, third-party websites, applications or social media where you share the content of any of the Websites (such as sharing the resulting video on Facebook or Twitter).
Each of the Websites may collect information about the exact location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity. For most mobile devices and computer systems, you will be requested to give your permission for McDonald’s to process this information.
For further information in relation to the information McDonald’s collects (including how to exercise your rights in relation to such processing) please refer to the applicable country-specific General Privacy Statement above.
2. How McDonald’s Use the Information it Collects
In addition to the use of information set out in the applicable country-specific General Privacy Statement, McDonald’s may use your personal information in order to provide you with the Reindeer Ready Live services, the AR Christmas Lights Filter and the Festive Card Filter services and perform its contract with you, including to:
· carry out your requests to create a video and/or image; and
· provide customer support, including to process any concerns about any of the Websites.
McDonald’s may use the information it collects about you in other ways, which McDonald’s will tell you about at the time it collects it or for which it will seek your consent.
3. How McDonald’s Shares the Information it Collects
McDonald’s does not sell your personal information and only shares your information as described in this Reindeer Ready Privacy Statement and the General Privacy Statements.
In particular, McDonald’s may share your personal information with vendors who provide services to McDonald’s, such as creating the video, moderating the content, facilitating the prize draws, arranging delivery of prizes to prize draw winners, liaising with prize draw winners regarding their prizes, providing data processing and other information technology services, such as carrying out research and analysis. McDonald’s does not allow these vendors to use this information or to share it for any purpose other than to provide services on McDonald’s behalf.
4. Children's Privacy Notice
McDonald’s only allow adults to participate (being users 18 or older). However, given the nature of each of the Websites and the ability for children to be captured in the image uploaded, McDonald’s acknowledges that personal information of children may be processed. McDonald’s will not collect personal information from a child (being under 18) without the consent of a parent or guardian. That consent will be obtained prior to any image being uploaded.
McDonald's will not condition a child's participation in any online activity on the child's disclosure of more personal information than is reasonably necessary to participate in that activity.
As part of the services on each of the Websites, McDonald’s may share personal information collected from an image of a child with vendors that perform services for McDonald's (as stated in paragraph 3 above). McDonald’s may also share a child's personal information with third parties to the extent reasonably necessary to protect the security or integrity of any of the Websites, take precautions against liability, or respond to judicial process or requests from other governmental authorities, or when McDonald’s believes disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity.
Parents may review personal information McDonald’s has collected about their child that has not been deleted, and can request that the personal information be deleted from McDonald’s records if it has not been already. Parents also may refuse to permit further collection or use of their child's personal information, when the parent has previously provided consent. To do so, please contact McDonald’s in accordance with the applicable country-specific General Privacy Statement above.
5. Your Choices
McDonald’s will not be using personal information obtained from your use of any of the Websites to market to you. However, if you have agreed to receive marketing communications from McDonald’s through other channels, please see the applicable country-specific General Privacy Statement above for further information.
For information regarding your rights and how to exercise them, please see the applicable country-specific General Privacy Statement above.
6. Use of McDonald’s Online Services and Other Technology
7. Links to Other Websites and Social Media
Each of the Websites may offer links to websites, such as Snapchat, that are not run by McDonald’s but by third parties. McDonald’s may also have providers of other apps, tools, widgets and plug-ins on either or both of the Websites, which may also use automated methods to collect information about how you use these features. Any information you give to those organisations is dealt with under their privacy policies, terms and conditions, and other policies.
8. Information Security and Retention
McDonald’s is committed to taking appropriate measures designed to keep your personal information secure. McDonald’s keeps your information for the length of time needed to carry out the purposes outlined in this Reindeer Ready Privacy Statement and General Privacy Statements, and to adhere to its policies on keeping records (unless a longer period is needed by law). The www.reindeerready.co.uk website will be available until 31st December 2022. The Festive Card Filter will be available from 21st November 2022 until 27 November 2022 (inclusive). The Reindeer Ready Live video tool will be available from 17th December 2022 until 26th December 2022 (inclusive), and the videos will be hosted, to provide you with access via your given link to your video(s), until 29th January 2023. The AR Christmas Lights Filter located at https://daraba.se/reindeerready/ will be available from 12th December 2022 until 26th December 2022 (inclusive). For further information on McDonald’s information security and retention, please see the applicable country-specific General Privacy Statement above.
9. International Data Transfers
McDonald’s is a global organisation with business processes, management structures and technical systems that cross borders. As such, McDonald’s may share information about you within the McDonald’s Family (as defined in the General Privacy Statements) and transfer it to countries in the world where McDonald’s does business in connection with the uses identified above. Any international data transfers will be in accordance with the General Privacy Statements and in compliance with applicable laws.