Open up for a world of fun with World Book Day!

World Book Day® 7th March 2024

As a charity, World Book Day’s mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own. To celebrate the magic of World Book Day, each Happy Meal comes with a free book token* until 26th March. You can choose to redeem your token for a 1.50€ book or receive 1.50€ off a range of selected books at participating book retailers between 16th February until 26th March.

World Book Day® Activities


Colour The Friends

Can your little one bring these World Book Day readers to life with a splash of colour?

Share a Story

Take story time to the next level by joining forces with your little one to finish all the fun reading activities!

Mr. Men™ Little Miss™ worries book on a yellow shelf

Book Search

Immerse your little one in a world of new words. Can your little one find all the hidden words in the wordsearch?

Multiple words on a white background


Team up with your little one for a game of word bingo. Challenge them to find the listed words in their favourite book!

Mr. Men™ Little Miss™ Try Again on a yellow shelf.

Roll a Story

Have some storytelling fun with your little one! It's easy – just cut out the dice, fold it, and use a bit of tape to secure it together.  

Mr. Men™ Little Miss™ All Different on a yellow shelf.

Slide a Story

Discover the excitement of creating fun sentences! Just cut out the sentence strips and move them up and down in the slider to craft your very own sentence.  

Festive Fun

Creative Play

From a reading log to making some fun bookmarks, there are plenty of activities to keep your little one entertained this winter.

Happy Meal Box on a table

Good to Know

Take a look at everything we’re doing to improve our Happy Meal®!

Family Fun Hub

Welcome to our family entertainment hub!​ From creative activities to interactive play, board games to eBooks, plus football skills videos to help keep your kids active, there’s hours of fun to entertain the whole family.

© 2024 McDonald’s. Happy Meal and the Happy Meal box design are trademarks of McDonald’s Corporation and its affiliates.

World Book Day is a registered charity (no. 1079257) and registered company (no. 03783095) in the UK.
World Book Day and the associated logo are the registered trademarks of World Book Day Limited in the United Kingdom.
World Book Day illustrations © Vivian Truong 2024.

Mr. Men™ Little Miss™ Happy Meal, until 26th March 2024. Served from 11.00am. Mr. Men™ Little Miss™ Happy Meal range includes one pre-selected item from range of toys and books, available at different times, whilst stocks last. See for details of range and for any changes to advertised services.

*BOOK TOKEN OFFER: Token may be redeemed for stated offer between stated dates at participating booksellers whilst stocks last. Limit of 1 token per transaction. Token not valid with any other offer and cannot be exchanged for cash or used for payment of school accounts. Photocopies invalid.


See World Book Day Terms and Conditions for full T&Cs.
This token is for single-use only and entitles children (under 18) to ONE FREE WORLD BOOK DAY 2024 BOOK or 1.50€ off a book or audiobook costing 3.99€ or more in participating booksellers only, subject to stock availability.

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