McDonald’s Ireland Cookie Policy

Last Updated 20th July 2020

What is this policy about?

This Cookie Policy explains how we use “cookies” and similar technologies (such as “web beacons”, “pixels” or “tags”) on the McDonald’s Ireland website at www.mcdonalds.com/ie/en-ie.html (“Site”), the McDonald’s Ireland mobile application (“App”). It is designed to help you make informed decisions when using our Site and our App and interacting with our communications. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Statement and our Terms and Conditions.

Contents

1.     What are cookies?

2.     How long do cookies last?

3.     Which cookies are used on our Site and App?

4.     Is consent needed to use cookies?

5.     How do I refuse, block or delete cookies?

6.     What about Google Chrome cookies?

7.     Does this policy change?

8.     Have any feedback for us?
 

1.     What are cookies?

Cookies are very small text files or pieces of code, which often include an anonymous unique identifier. When you visit a website, the website sends information to your computer or mobile device and creates a text file that is then stored on your computer or mobile device. Information gathered through cookies may include the date and time of visits and show how people use the particular website or mobile application, usually so the website operator can make improvements. Amongst other things, cookies are also used to help you access a website and its content as efficiently as possible (by remembering you from your last visit) and to make sure you are presented with advertising that is relevant to you.

Similar to cookies are technologies known as “web beacons”, “pixels or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content.

We may also track your activity on our App through SDKs. SDKs are blocks of code provided by our partners that may be embedded in our App. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access our applications, such as the advertising identifier associated with your device and information about how you interact with our applications.

For the purposes of the remainder of this Cookie Policy, we refer to cookies and the other technologies described above as “cookies”.

We use “first party cookies” and “third party cookies”. First party cookies are cookies placed by us. Third party cookies are cookies placed by others. Information collected by third party cookies will be shared with the relevant third party. Please refer to the relevant third party’s privacy notice for more details about the information they collect and how they use it.

Please note that our Site or App may link to third party websites which are not operated by us. Where you follow links from our Site or App to the website or digital property of a third party, that website or digital property may place different cookies on your device. You should check the relevant privacy notice and/or cookie notice for more information about how that third party uses cookies.

You should be aware that applications you use to access our Site, such as your web browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign in to Google Chrome using a Google Account (see Section 6 below). We have no control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.

For more general information on cookies and how they work, please visit All About Cookies.

 

2.     How long do cookies last?

The lifespan of a cookie depends on its purpose and how you interact with it:

Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then automatically erased when you close your browser.

Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date or you manually delete them (see Section 5 below).

 

3.     Which cookies are used on our Site and App?

We use the following types of cookies:

Essential Cookies/Strictly Necessary Cookies – These cookies are those cookies which a website could not operate without. These include cookies such as login cookies and shopping cart cookies.

Functional Cookies – These cookies recognise you when you return to a website, remember your preferences and provide enhanced, more personalised features.

Performance Cookies – Performance cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are the most popular. This information is generally used to improve the website and the way visitors are able to move around it.

Social Media Cookies – These cookies are used to personalise your interaction with social media, such as Twitter, Facebook, Tumblr and YouTube. Such cookies recognise users of those social media sites when you view social media content on the website. They also allow you to quickly share content across social media, through the use of simple “sharing” buttons. Some websites may also contain features that enable you to use your social media account to sign in and create/maintain an account with the website you are visiting and to enable the website operator to store your content. This involves the use of cookies.

Targeting Cookies – Targeting cookies (also known as advertising cookies) help us to deliver our adverts when you visit other websites, such as news websites. This is known as “retargeting”. This technique helps to ensure that the ads you receive are more relevant to you and your interests. These cookies help to measure the effectiveness of an ad (for example, by reporting whether you have clicked on it) and can also limit the number of times that you see an ad (for example, if you see it twice but do not click on it, you may not see it again). These cookies are placed on your device by advertising networks that we and other advertisers work with to deliver ads. They remember what sites you visit and this information is shared with other ad networks to show you relevant ads.

To see which individual cookies we use on our Site, and the purposes for which they are used, please open our cookie settings with the link found in the footer of this page. Here you can also review and manage your cookie consent preferences whenever you wish.

The table below sets out more information about the individual cookies we use on our App and the purposes for which they are used.

Cookie name

Purpose

 

Duration

Third Party Cookies

New Relic

Analytics/performance: This cookie helps us monitor the stability of our app and its general performance.

Session

Apptentive

Analytics/feedback: This cookie helps us gather actionable feedback from users whilst they are active within our app. Apptentive also provides the integration with our customer service team.

Session

Kochava

Analytics/performance: This service allows us to provide users with links to deep within our app to make ordering as simple as possible. It also provides us with data so we can track the performance of advertising spend.

180 days

mParticle

Analytics/performance: This service allows us to apply analytics tagging to monitor the commercial performance of our app. It also manages the inclusion of SDKs for the above services.

Session

Adobe Analytics

Analytics/performance: Adobe Analytics captures information related to the use of our app

180 days

 

4.     Is consent needed to use cookies?

Essential/Strictly Necessary Cookies – We do not need your consent to store and access essential cookies on your device, although you can still block or delete them (see Section 5 below).

Other (“non-essential”) Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can still delete any cookies that have already been placed (see Section 5 below).

5. How do I refuse, block or delete cookies?

There are various ways that you can manage your cookie preferences but please be aware that in order to use some parts of our Site and App you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our Site and App may not work properly and you may not be able to access all or part of our Site or App.

Your options for managing your cookie preferences are set out below:

Through the Preference Centre on our Site

When you access our Site, we will ask you to provide consent for our use of non-essential cookies. We may repeat this request on subsequent visits to our Site, for example if you delete cookies from your browser or we need to request new consents from you.

When we seek your consent, you will either be able to provide consent for all cookies that we would like to use, or you can tailor your cookie preferences (provide consent for some but not all non-essential cookies) using our Preference Centre.

You can also change your preferences and/or withdraw your consent at any time by visiting our Preference Centre.  However, please be aware that withdrawing your consent does not remove the cookie from your device and, in the case of Social Media Cookies and Targeting Cookies (see Section 3 above), the cookie may still be used by third parties to show you personalised content and/or advertisements. To delete the cookie from your device and prevent the data from the Cookie being used in this way, please see Using your browser settings or other tools below.

Where cookies are essential to the operation of our Site, we can use these without your consent and they cannot be managed using our Preference Centre.

Using your browser settings or other tools

You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.

Some cookies are dropped by third parties who operate the browser or application through which you access the Site (such as Google Chrome – see Section 6 below). We do not have control of this and you will need to manage those cookie settings through the relevant third party application.

If you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics cookie policy.

6. What about Google Chrome cookies? 

Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies please see: https://policies.google.com/technologies/types?hl=en-US. Please note that other browsers may use similar tools.

7.     Does this policy change?

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. For example, it is not currently our policy to enable purchases of merchandise online via our websites, but if this policy were to change we would wish to use cookies to keep track of your online purchases, to keep your purchases secure and to assist you with making them (for example using a shopping cart cookie). We recommend that you check here periodically for any changes to our Cookie Policy.

 

8.     Have any feedback for us?

If you have any questions or feedback on our Cookie Policy, please contact us at customerfeedback@mcdonalds.ie.