Victoria joined McDonald’s in December 2013, and holds responsibility for the business strategy in the UK and Ireland, as well as for the consumer and commercial insight functions. Victoria developed and delivered the latest UK and Ireland strategy, which has led to a significant increase in customer visits, sales and improved consumer satisfaction, as well as improved brand perceptions.  

The research and insights gathered by Victoria’s team have directly led to the introduction of new initiatives such as McDelivery and the mobile ordering click and collect app, as well as the introduction of Meals Under bundles to help customers find lower calorie options more easily.

With consumer behaviour and customer expectations ever-changing, Victoria leads a team committed to ensuring that McDonald’s remains a relevant restaurant brand for UK and Irish customers and communities alike. In 2017, a new customer satisfaction tool, Food for Thoughts, was introduced to help even better understand customer experience in restaurants. Victoria is also passionate about supporting and championing women within the company and has a global role on the Women’s Leadership Network.   

Victoria joined from Bupa where she created and set up an insights, data and analytic hub for the UK before becoming Director of Marketing. She has a wealth of experience working with and for several successful brands, including holding a variety of roles at British Airways and Gillette, as well as consulting for Great Ormond Street Hospital and Eurostar.

Victoria’s favourite McDonald’s menu item is Chicken Selects with Smokey BBQ Dip, followed by an Apple Pie.

  

Contact Us

For all UK media enquiries and interview requests please contact us on 0203 892 1000 between 9am and 5pm.

Or email us pressoffice@uk.mcd.com

For urgent media enquiries, outside of business hours please call 0203 426 0123

If you have a customer complaint or relevant comments please contact McDonald’s Customer Service

 

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