It’s why our burgers are made from 100% Irish beef, and we’re proud to work with over 12,000 farmers who are all approved by a nationally recognised farm assurance scheme, such as Bord Bia.
As part of our journey to net zero, we are committed to leading the change on beef sustainability and supporting the farmers who supply us. In 2012 we launched our Farm Forward programme after consulting with over 1,500 farmers. The programme is intended to help Irish farmers to become more sustainable, resilient, and to protect animal welfare. As part of the programme McDonald’s works in partnership with its suppliers across three key areas:
We innovate, investing in the latest research to support farm sustainability and animal welfare.
We illustrate, working with our farmers and suppliers to bring these innovations to life on farm to share best practice.
And we influence, using our scale to encourage industry progress and innovation.
For over a decade, we’ve worked with FAI Farms, to conduct independent research which helps develop and create sustainable farming practices for the food industry. We have recently collaborated on the McDonald's Better Grazing Project, aimed at improving beef sustainability by helping farmers maximise use of their grassland. We are also a founding member of the European Roundtable for Beef Sustainability, working with farmers and industry experts to develop targets that monitor and drive progress on the health and welfare of cattle and support the farmers that rear them.