We’re on a journey for a more sustainable future.
What is sustainable beef? At McDonald’s Canada, it’s a commitment. A commitment to ensuring we preserve Canada’s most valuable resources for future generations to come. To look after the land, to care for animals, and to provide the best quality food we possibly can without compromise.
This isn’t the easy road, it’s the right road. As we move forward, side by side with our partners from the Canadian Roundtable for Sustainable Beef, Ducks Unlimited Canada, WWF, Nature Conservancy of Canada, academia, government, food and agricultural business and Canadian ranchers and farmers, we are all changing the industry for the better one step at a time. Which is something we are proud of, our partners are proud of, and all Canadians can be proud of too.
John E. Betts
President & CEO