McDonald’s® Canada’s journey toward sustainable sourcing begins with our direct suppliers and extends to a complex network of indirect suppliers that source ingredients for our menu items. We recognize that the impacts of a large, global supply chain like ours are significant.
Burgers are an integral part of our menu, but that’s just one of the reasons we’re on a journey to advance more sustainable beef production. We’re striving to improve environmental practices in how beef is produced, make a positive difference in the livelihoods of farmers, and drive improvements in animal health and welfare. By joining forces with our partners, our goal is to influence industry-wide changes on a global scale. In 2016, McDonald’s Canada concluded our first beef sustainability pilot project and the industry’s first program to meet the principles and criteria established by the Global Roundtable for Sustainable Beef. It was a locally relevant, outcome-based initiative that touched all parts of the supply chain, including ranchers, feedlot operators and packers. As a result, McDonald’s purchased a portion of its beef from a fully verified sustainable supply chain.
McDonald’s is making meaningful impacts in our coffee supply chain. We’ve partnered with other industry leaders in a shared effort to make coffee the world’s first sustainable agricultural product by joining Conservation International’s Sustainable Coffee Challenge. In addition, 100% of the espresso beans used in the McCafé beverages we serve in our restaurants are sustainably sourced from Rainforest Alliance Certified™ farms. we’ve launched the McCafé® Sustainability Improvement Platform (SIP), which will help us engage our entire coffee value chain in sustainable sourcing.
We serve wild-caught Alaskan Pollock which has been sourced from a fishery and certified sustainable by the Marine Stewardship Council. In 2009 McDonald’s was recognized as a seafood champion by Seafood Choices Alliance, for our dedication and leadership within the global sustainable seafood movement, and our work in advancing the marketplace for sustainable seafood.