Our Beef Sustainability Journey
Beef sustainability starts from the ground up. From careful stewardship of the land and animals to implementing leading ranching practices that minimize environmental impact, we’re proud of our long standing commitment to Canadian ranchers and farmers who operate in a sustainable manner today - and intend to do so tomorrow.
Burgers are the cornerstone of our menu, and that’s why helping advance sustainable beef production is an extremely important goal to us. And sustainable beef production includes improving practices in how beef is produced, making a positive difference in the livelihoods of ranchers, and supporting improvements in animal health and welfare. The goal is to achieve positive outcomes for people, animals and the land.
By joining forces with our industry partners and Canadian beef ranchers and farmers, our goal is to influence industry-wide changes on a national, and hopefully global, scale . We continue to work with ranchers who have implemented sustainable practices so we can make the delicious, craveable burgers we've always been known for, and continue our beef sustainability journey at the same time.*
*At least 30% of the beef used in McDonald’s Quarter Pounder® burgers is from certified sustainable sources, according to the Canadian Roundtable for Sustainable Beef (CRSB) standards.
McDonald’s is making meaningful impacts in our coffee supply chain. We’ve partnered with other industry leaders in a shared effort to make coffee the world’s first sustainable agricultural product by joining Conservation International’s Sustainable Coffee Challenge. In addition, 100% of the espresso beans used in the McCafé beverages we serve in our restaurants are sustainably sourced from Rainforest Alliance Certified™ farms. we’ve launched the McCafé® Sustainability Improvement Platform (SIP), which will help us engage our entire coffee value chain in sustainable sourcing.
We serve wild-caught Alaskan Pollock which has been sourced from a fishery and certified sustainable by the Marine Stewardship Council. In 2009 McDonald’s was recognized as a seafood champion by Seafood Choices Alliance, for our dedication and leadership within the global sustainable seafood movement, and our work in advancing the marketplace for sustainable seafood.
McDonald’s aspiration is to source all of our food and packaging sustainably.
The majority of environmental impacts to air, land and water occur in the McDonald’s supply chain. That’s why we work directly with our suppliers who are committed to doing business responsibly in their own supply chains and making sure that they meet our requirements for ethics, environmental responsibility and economic viability – what we call the Three Es.
Wood fibre is used in the creation of our consumer packaging, from sandwich wraps and fry boxes to takeout bags and tray liners. One of our 2020 sustainable sourcing goals is to source 100% of our fibre-based packaging from recycled or certified responsibly managed forests where no deforestation occurs.
McDonald’s uses an internal global scorecard tool called the Eco- Filter to help inform our packaging decisions. McDonald’s works with suppliers to ensure that wood fibre used in our supply chain originates from legal and acceptable sources. We will not knowingly purchase from suppliers that source otherwise.
Less Plastic for McCafé® Cups
McDonald’s worked with packaging supplier HAVI Global Solutions to transition to Clarified Polypropylene (CPP) for McCafé® beverage cups, delivering environmental benefits while maintaining performance. The CPP package uses 20% less material compared to polyethylene terephthalate (PET).
Reducing Pesticide Use by Potato Growers
Working with the Integrated Pest Management Institute, the National Potato Council, and growers in the U.S. and Canada, McDonald’s helped develop a comprehensive audit process that analyzes the use of pesticides, as well as fertilizer and water, on crops.