100% British and Irish beef
British and Irish farmers are our most essential ingredient, and we're proud to work with over 20,000 of them who supply the quality cuts for our burgers. Each and every one of the farmers is approved by a nationally recognised farm assurance scheme, such as Red Tractor or Bord Bia.
From farm to restaurant...
First, butchers prepare the quality cuts of beef.
The meat is then delivered to our restaurant teams, who know exactly how to make a great tasting beef burger.
In February 2021 we launched our most recent project with FAI Farms, to help us better understand the benefits of applying regenerative principles to beef farming, using adaptive multi-paddock grazing for cattle. We hope this will deliver environmental benefits such as better soil health, a greater diversity of wildlife and species, and increase the removal of carbon through new agricultural techniques.