100% British and Irish beef

British and Irish farmers are our most essential ingredient, and we're proud to work with over 20,000 of them who supply the quality cuts for our burgers. Each and every one of the farmers is approved by a nationally recognised farm assurance scheme, such as Red Tractor or Bord Bia.

From farm to restaurant...

First, butchers prepare the quality cuts of beef.

Simply delicious

The meat is then delivered to our restaurant teams, who know exactly how to make a great tasting beef burger.

Three cows pictured in a field.

How are we improving the sustainability of our beef?

By investing in research and working with British and Irish farmers we’re cutting the carbon footprint of our beef. 

Regenerative beef

Learn more about regenerative beef farming in this short film.

In February 2021 we launched our most recent project with FAI Farms, to help us better understand the benefits of applying regenerative principles to beef farming, using adaptive multi-paddock grazing for cattle. We hope this will deliver environmental benefits such as better soil health, a greater diversity of wildlife and species, and increase the removal of carbon through new agricultural techniques. 

Herd of cows grazing on hay in a barn.

Helping farmers to reduce carbon emissions by over 23%

We’ve funded a £1m study into carbon reduction on beef farms in the UK and Ireland. The farms involved saw their carbon emissions reduce by over 23% during the six-year study


Sustainable Beef Network.

Sharing best practice

We’re working with British and Irish beef farmers through our Sustainable Beef Network to share knowledge and learn from industry experts


Picture of Flagship farmer Scott.

Meet the Flagship Farmer

Read about Scott’s family-run farm, producing high-quality beef in Scotland.

A boat in the sea with the MSC logo.

We only use sustainably-sourced fish

Chicken selects with ketchup and mayo sauces.

100% chicken breast meat

Four pigs with RSPCA logo.

Find out all about our RSPCA Quality Assured pork

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