What has McDonald's done to address childhood obesity?

Thanks for your question. McDonald's believes that the national obesity issue is a shared responsibility, and a complex one. The Company's starting point has been to look at recipe improvements and providing parents with all the nutritional facts. That's why McDonald's has been committed to lowering the salt, sugar and fat levels in Happy Meal® menu items over recent years, whilst being careful not to undermine the taste. Along with this, there's been improved nutritional information included on most packaging and the backs of all tray liners in restaurants.

In terms of advertising to children, McDonald's has always been, and will remain, a responsible marketer and naturally complies with the rigorous regulations in place in the UK. The company also looks for ways that its marketing can reinforce positive food messages and encourage a healthy, balanced lifestyle. McDonald's has always been aware of the context in which we operate and we recognise the need to meet the requirements of society and customers through the food and experience that it provides. You can find a full ingredient declaration for all food (including our burgers) served in the U.K. by visiting our online nutritional calculator tool here or downloading our Allergen Booklet here.