Cookies

McDonald's uses cookies to facilitate the use of our website and personalize certain parts of the content. By using McDonald's website, you accept that we use cookies according to the following cookie policy. If you do not accept that we use cookies in this way, you should change your browser's cookie settings or avoid using McDonald's websites.

A cookie is a small text file that is sent from our web server and saved by your browser. The cookie helps the advertising system recognize what type of content and which advertisements have been visited on our website. The information saved may include data about how our visitors have surfed and used our website, which browser our visitors use, which advertisements our visitors have seen, and how they have surfed between the different websites that McDonald's has partnerships with.

McDonald's uses statistics in aggregated form about users/traffic and traffic providers. However, such statistics never contain any form of personal information. Everything is anonymous. IP addresses are not saved in McDonald's database that stores website behavior, therefore information about you can never be linked to your identity. Your IP address is saved for security reasons only in cases where you actively register on the website, for example if you become a member of our app or create a burger.

McDonald's website uses three types of cookies. The first type saves a file permanently on your computer, and ensures that information that is new since you last visited the page is updated. What has not changed is retrieved locally from your computer if you have previously visited the page. This allows you to see information from the website faster.

The second type of cookies is called session cookies. While you are browsing a page, this cookie is sent between your computer and the server to be able to link information, such as which language you have selected. Session cookies are not stored permanently on your computer but disappear when you close your browser.

The third type of cookies is for conducting statistics on how many people visit the website. Sometimes McDonald's also uses third-party cookies from other companies to conduct market research and traffic measurements, facilitate ad management, and to improve the functionality of the website. McDonald's sometimes uses pixels and transparent gif files to facilitate online advertising. These files come from advertising networks McDonald's works with and McDonald's technology provider. The files enable the advertising system to recognize cookies on your computer to understand which ads should be displayed or which ads have been displayed in the browser.

Purposes of cookies and measurement tools

• Allow the system to recognize returning users to be able to customize messages.

• Calculate and report user numbers and traffic.

• Make it easier for you to navigate the website.

• Build segments and target groups for marketing purposes and to be able to target advertisements.

• Reduce advertising that is irrelevant to certain target groups.

• Develop and improve the website by understanding how it is used.

How to prevent cookies from being stored

• You can delete cookies from your hard drive at any time, but this will cause your personal settings to disappear.

• You can also change the settings in your browser so that it does not allow cookies to be saved on your hard drive. However, this impairs functionality on certain web pages, may prevent access to member pages, and makes certain content and functions unavailable. Through the browser, previously stored cookies can also be deleted. See your browser's help pages for more information.

If you have questions about McDonald's Cookie Policy, you are welcome to contact our customer service.