Over the past few weeks, I’ve been inspired by the many different ways Canadians are taking care of each other during this extraordinary time. The outpouring of support for frontline workers, the elderly, our neighbours and communities is unlike anything I’ve ever seen. It’s these positive and uplifting stories that give me confidence that our future is secure as we work together to overcome this crisis.
At McDonald’s, we’ve always been proud to make meaningful contributions to the communities we serve. Whether it’s through our support of Ronald McDonald House Charities (RMHC), the local efforts of our Franchisees, or our partnerships with industry associations, it’s important to us that we have a positive impact across Canada.
Bolstering communities and the beef industry
This crisis is affecting everyone differently. The demand on our local food banks is unprecedented and the effect on the Canadian supply chain is making donations critical to their continued operation. Using our size and the partnership of our suppliers, we’re proud to have donated over 250,000 pounds of food to food banks and communities where they need it most.
Our partners in the beef industry are also feeling the heavy impact on the supply chain. We announced last week that we are temporarily sourcing beef from outside of Canada. This is not a decision we wanted to make as we are dedicated to sourcing 100% Canadian beef and have been for decades. To demonstrate our steadfast commitment to the ranchers and farmers who work to feed Canadians, we have pledged a donation to the Canadian Cattlemen’s Foundation to help support the industry through this crisis. We are looking forward to getting back to 100% Canadian sourcing as soon as possible.
One million cups and counting
Healthcare and emergency workers continue to work tirelessly to help the most vulnerable every day. Since we began offering them a coffee or tea on us, we’ve served over one million cups of coffee -- and counting. We’ve also delivered thousands of meals to hospitals, long-term care homes, and other health and emergency services to refuel care providers during their long days and we will continue to help throughout this crisis.
Feeding families at Ronald McDonald Houses
1 in 4 Canadians have either stayed at a Ronald McDonald House or know someone who has. As RMHC continues to serve families throughout the pandemic, they need support now more than ever and are relying heavily on donations.
In partnership with our Franchisees and supplier partners, we’ve set up initiatives to help sustain their meal programs and deliver weekly meals. Our Franchisees are providing further support to their local RMHC chapters through grocery gift card donations, cash donations, and weekly breakfast and meal deliveries.
We realize this is a difficult time for everyone and as I said, it’s impacting us in many different ways. In the spirit of Giving Tuesday tomorrow, and if it’s within your reach, please consider donating to RMHC to help Canadian families cope during this difficult time.
Some things remain the same
I want to thank our Franchisees and restaurant teams across the country for continuing to serve Canadians and supporting their communities in amazing ways, like Jason in Windsor, ON who does coffee and pastry drop-offs for his local hospital, Pierre in Rivière-du-Loup, QC whose teams deliver lunches to nurses at Grand Portage Regional Hospital, or Jason in Prince Rupert, BC who drops off meals and coffee for his local RCMP, fire department and seniors’ homes.
While so much has changed in the last few weeks, it’s reassuring to know that some things are still the same. Our commitment to the communities we serve is unwavering – we’re proud to continue serving Canadians our classic products at a time when affordability and convenience matter most. This video really sums it up.