Historically Black Colleges and Universities

A Legacy Beyond

McDonald's continues its longstanding commitment to shining a light on Historically Black Colleges and Universities through its partnerships with the Central Intercollegiate Athletic Association (CIAA), McDonald’s Magic City Classic, The Thurgood Marshall College Fund, and more.

Partnerships

The Thurgood Marshall College Fund

The Thurgood Marshall College Fund is where education pays off—and together, we’ve awarded half a million dollars in HBCU scholarships. You may be next to receive up to $15,000 for school. Applications are now open. Deadline May 10, 2021 at 11:59 PM EST.

The Thurgood Marshall College Fund

The Thurgood Marshall College Fund is where education pays off—and together, we’ve awarded half a million dollars in HBCU scholarships. You may be next to receive up to $15,000 for school. Applications are now open. Deadline May 10, 2021 at 11:59 PM EST.

CIAA® Tournament 2021 Baltimore
CIAA® Tournament 2021 Baltimore

McDonald’s Black & Positively Golden Experience® at CIAA

CIAA is the oldest collegiate athletic conference and represents 40,000 college students. This partnership provides McDonald’s with an opportunity to connect with African-American youth and highlight our commitment to elevating HBCU students through our Black & Positively Golden® movement.

iHeart Radio HBCU Homecoming—Party on the Yard

Throughout November, McDonald’s partnered with iHeartMedia to host an uplifting, month-long HBCU homecoming celebration to showcase their rich legacy and culture, and elevate student achievement through iHeartRadio’s multiple platforms — including on-air, streaming podcasts, and a live virtual event on November 12, 2020. The celebration brought together HBCU students and alumni with their favorite musical artists, Influencers and entertainment.