Historically Black Colleges and Universities

A Legacy Beyond

McDonald’s is committed to enriching the Historically Black Colleges & Universities student and alumni experience through a series of impactful virtual HBCU events. We’ll host empowering, engaging and entertaining HBCU events designed to shine a light on Black excellence and elevate HBCU students in their pursuit to achieve. Find out how we are supporting the next generation of leaders.

A Legacy Beyond

McDonald’s is committed to enriching the Historically Black Colleges & Universities student and alumni experience through a series of impactful virtual HBCU events. We’ll host empowering, engaging and entertaining HBCU events designed to shine a light on Black excellence and elevate HBCU students in their pursuit to achieve. Find out how we are supporting the next generation of leaders.

Partnerships

Partnerships

showcasing the faces of 30 students who received the 2020 Black and Positively Golden® scholarship
showcasing the faces of 30 students who received the 2020 Black and Positively Golden® scholarship

McDonald’s Black & Positively Golden® Scholarship Winner Surprises

Thirty-four of America’s brightest Historically Black Colleges and University (HBCU) students were each awarded a $15,000 McDonald’s Black & Positively Golden® Scholarship, facilitated by the Thurgood Marshall College Fund (TMCF). Scholarship recipients were also surprised with a school supply delivery to their doorsteps, which included a tablet with a special congratulatory video featuring celebrities and fellow HBCU alumni. Among the celebrity HBCU alumni were Terrence J, Ashley Blaine Featherson, KJ Smith, Quad Webb, and David Banner, along with TMCF and McDonald’s representatives.

iHeart Radio HBCU Homecoming—Party on the Yard

Through November, McDonald’s partnered with iHeartMedia to host an uplifting, month-long HBCU homecoming celebration to showcase their rich legacy and culture, and elevate student achievement through iHeart’s multiple platforms—including on-air, streaming, podcasts, and a live virtual event on November 12, 2020. The celebration brought together HBCU students and alumni with their favorite musical artists, influencers and entertainment.

showcasing the faces of 30 students who received the 2020 Black and Positively Golden® scholarship
showcasing the faces of 30 students who received the 2020 Black and Positively Golden® scholarship

McDonald’s Black & Positively Golden® Scholarship Winner Surprises

Thirty-four of America’s brightest Historically Black Colleges and University (HBCU) students were each awarded a $15,000 McDonald’s Black & Positively Golden® Scholarship, facilitated by the Thurgood Marshall College Fund (TMCF). Scholarship recipients were also surprised with a school supply delivery to their doorsteps, which included a tablet with a special congratulatory video featuring celebrities and fellow HBCU alumni. Among the celebrity HBCU alumni were Terrence J, Ashley Blaine Featherson, KJ Smith, Quad Webb, and David Banner, along with TMCF and McDonald’s representatives.

iHeart Radio HBCU Homecoming—Party on the Yard

Through November, McDonald’s partnered with iHeartMedia to host an uplifting, month-long HBCU homecoming celebration to showcase their rich legacy and culture, and elevate student achievement through iHeart’s multiple platforms—including on-air, streaming, podcasts, and a live virtual event on November 12, 2020. The celebration brought together HBCU students and alumni with their favorite musical artists, influencers and entertainment.