Our Commitment to Quality
At McDonald’s, we’re making changes based on what we’re hearing from all of you.
That’s why we work hard to make tasty food with a “less is more” philosophy. But what does that mean for our ingredients? It means we use 100% real beef patties seasoned with just a pinch of salt and pepper. It means our Egg McMuffin® is made with a freshly cracked egg. And, in the US, our fish filets are made from sustainably-sourced Alaskan Pollock. It means we use real buttermilk in our Buttermilk Crispy Chicken and our Chicken McNuggets® are made with white meat chicken. To put it frankly, it means—The Simpler The Better™.
Chicken Antibiotics Policy
In March of 2015, we committed to source chickens not treated with antibiotics important to human medicine* in two years’ time. We are proud to say that we fulfilled that promise for our chicken nearly a year ahead of schedule.
*Farmers still use ionophores, a class of antibiotics that are not prescribed to people, to help keep chickens healthy.
A Global Commitment to Sustainable Beef
Burgers are an integral part of our menu, but that’s just one of the reasons we’re on a journey to advance more sustainable beef production. We’re striving to improve environmental practices in how beef is produced, make a positive difference in the lives of farmers, and to drive improvements in animal health and welfare. By joining forces with our partners, our beef sustainability goal is to influence industry-wide changes on a global scale.
Pride in Preparation
Every day, our kitchens work to prepare your food just the way you like it. That’s why we’ve implemented a searing method for beef which makes our burgers hot and juicy. We’ve also begun toasting our buns for burgers and sandwiches 5 seconds longer for a little extra crisp.
Back to Basics
Our food philosophy is—The Simpler The BetterTM, and our menu shows it. We're preparing new and old favorites with simple ingredients. Enjoy our breakfast items made with real butter, or try our Artisan Grilled Chicken made with 100% grilled chicken breast fillet and simple ingredients you’d find in your pantry. Even our tasty Buttermilk Crispy Chicken embraces batter with real buttermilk. Simply delicious.
Commitment to Cage-Free Eggs
We’re proud of our commitment to only source cage-free eggs by 2025 in the US and Canada, a commitment that has had a ripple effect throughout the industry. Today, McDonald’s USA is 33% of the way to our goal and in 2019 we will source more than 726 Million cage-free eggs for our U.S. restaurants, some of which are used in our freshly cracked Egg McMuffin®.
We’re making our Breakfast even more popular with a positive change: Now, our pork sausage patty and our folded eggs have no artificial preservatives. And, still with no artificial flavors or colors, that means another great reason to wake up to the favorites you love on our All Day Breakfast Menu.
Commitment to Sustainably Sourced Coffee
McDonald’s is making meaningful changes to our coffee supply chain. We’ve partnered with other industry leaders in a shared effort to make coffee the world’s first sustainable agricultural product by joining Conservation International’s Sustainable Coffee Challenge.
In addition to 100% of the espresso beans used in the McCafé beverages we serve in our U.S. and Canadian restaurants being sustainably sourced and Rainforest Alliance Certified™, we’ve launched the McCafé Sustainability Improvement Platform (SIP) which will help us engage our entire coffee value chain in sustainable sourcing. Not only are we committed to protecting soil and water, but McDonald’s and its partners empower local farmers with training in sustainable agriculture techniques.
We are also committed to sustainable packaging—our goal is to source 100% of our fiber-based packaging from certified or recycled sources by 2020.
Learn more from our 2016 Coffee Sustainability Report [PDF] (3.3 MB) that outlines key elements of our sustainable coffee sourcing efforts.
Milk From Cows not Treated with rbST
The milk we use in our low-fat white Milk Jugs, fat-free chocolate Milk Jugs and Yoplait® GO-GURT® Low Fat Strawberry Yogurt comes from cows that are not treated with rbST, an artificial growth hormone.*
*No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
Evolving the Happy Meal® for the Better
In March 2012, McDonald’s USA introduced a Happy Meal® bundle that automatically included Apple Slices and a smaller, kid-sized fry and we continue to expand the Happy Meal side options, which now includes Apple Slices, Yoplait® GO-GURT® Low Fat Strawberry Yogurt and, when in season, Cuties® as a fresh fruit choice. We’ve served 59 million California-grown Cuties to date, each providing about one-quarter cup of fruit and is an excellent source of vitamin C. McDonald’s also stopped promoting soft drinks as a beverage choice with its Happy Meal in 2004, which led to a real change in how families ordered with more families selecting milk or juice as their beverage choice with Happy Meals.
Sustainability at Sea
We serve wild-caught Alaskan Pollock which has been sourced from a fishery and certified sustainable by the Marine Stewardship Council. In fact, in the US, the Alaskan Pollock filets used in our Filet-O-Fish® can be directly traced back to a sustainable fishery.
Committed to Menu Evolution
Change is good, especially when it means adding new tastes to our menu.