Vice President, U.S. Communications
David Tovar is the Vice President of U.S. Communications for McDonald’s USA. In this role, he oversees strategic internal and external communications efforts to support business growth. This work includes franchisee, executive and employee communications, reputation-building efforts, issues management and large-scale public relations campaign execution. David prides himself on building and maintaining strong teams that are thoughtful, creative and effective in how they contribute to the realization of business goals.
Prior to McDonald’s, David served as Senior Vice President of Corporate Communications for Sprint. He joined Sprint in 2015 after eight years serving numerous communications roles at Walmart. At Walmart, he strategically directed and oversaw the teams responsible for crisis and executive communications, public relations, global e-commerce, digital and social media, financial and legal communications and corporate social responsibility work.
Before Walmart, David was Director of Corporate and Government Affairs for Kraft Foods, Inc. There, he led a team that managed all corporate and government affairs activities for Kraft’s North American snacks, cereals, cheese, dairy and beverage sectors, including media relations, crisis communications, federal and state government affairs, public relations and issues management.
David joined Kraft Foods from Altria Corporate Services, Inc., where he served as District Director of State Government Affairs. In this position, he was responsible for developing and executing the political, legislative and regulatory agenda at the state and local levels in California, Hawaii and Alaska on behalf of Altria, Philip Morris USA and Kraft Foods.
David graduated from the University of Delaware with a Bachelor of Arts degree. He is a member of the Arthur Page Society and the Public Relations Society of America. David also serves on the board of directors of the 1Million Project, a non-profit organization helping one million high school students achieve their full potential by ensuring they have the internet connectivity they need to succeed in school.
He also serves on the board of advisors for the University of Southern California’s Annenberg Center for Public Relations and the dean’s leadership council for the University of South Carolina’s College of Information and Communications.
David lives in the Chicagoland area with his wife and two children.