Zone President East, McDonald’s USA
Mário Barbosa is the Zone President East for McDonald’s USA. In this role, he leads strategy, talent and brand development to drive long-term growth for more than 7,300 McDonald’s restaurants across the Eastern United States.
Prior to his appointment as Zone President East, Mário was President and CEO of McDonald's Spain since October 2014. He began his professional career in the financial field. After six years as Brand Manager at a prestigious beer company, he joined McDonald's Portugal in 1999 as Marketing Supervisor. In 2002, he assumed the position of Marketing Director, and in 2006 he acquired new responsibilities as Marketing and Communication Director.
Two years later, in 2008, he was appointed General Manager of McDonald's Portugal, a post he held until his appointment as President & CEO of McD Spain. Mário holds a degree in Business Administration from the Catholic University of Lisbon. Born in Lisbon in 1970, he is married and has three children.